Our story
A little like honey.
Named after Hannah.
Hannie® is a wordplay on “honey” and the dearest people in your life, and it carries the name of our founder's daughter, Hannah.
Born in Sweden out of real parenting experience, Hannie designs premium baby products around the everyday needs that come with raising little ones. At the heart of the collection is one product, obsessively refined: The Portable High Chair: a chair that borrows the seat you already own, weighs about 2 kg, and turns ordinary meals into shared moments without the clutter of bulky equipment.
Why elephants?
The elephant stands for strength, protection and wisdom. In our logomark, a larger elephant carefully cares for a smaller one. Love, nurturing and safety, which is exactly what we design for.
Sustainability
The greenest chair is the one you never replace.
Our whole sustainability idea fits in one sentence: fewer, better baby products. One chair instead of a high chair, a travel seat and a booster, used hard for five years, then passed on.
One chair, not three
The Hannie replaces the freestanding high chair, the fabric travel seat and the booster. That's two products never manufactured, shipped or landfilled.
Built for a second child
Rated to 25 kg, every part washable, and a 2-year warranty that transfers to second-hand owners with proof of purchase. Designed to be handed down, not thrown out.
100% recyclable
When it truly reaches the end of its life, the chair is 100% recyclable by the end user. Durable first, recyclable last.
What we believe
Six values. One promise.
Simplicity
Smart, thoughtful solutions that remove unnecessary complexity, clutter and stress from everyday life with children.
Function first
Everything starts with real-life needs. Design is never just for looks. It exists to work, every day, in real situations.
Thoughtful design
Modern, timeless design with practical usability. Products that blend beautifully into the home, not take it over.
Longevity
Fewer, better products. Durable solutions designed to be used for years, in both function and style.
Safety & trust
A child's safety always comes first. Tested to EN 16120, AS/NZS 8124.3, CPN No. 11 and FDA 21 CFR, and backed for two years.
Modern parenthood
Flexible, social and real, and “grandma proof”. Built for life in motion: at home, out, or on the go.
Local hands
Supported from Melbourne, not a mailbox.
In Australia, Hannie is distributed exclusively by Coolkidz Australia, the Braeside, Victoria family business behind UPPAbaby, Frida, Nanit and other premium baby brands here. Warranty claims, spare-part questions and plain old advice are handled locally, on 1300 722 302.